ceg gourmét bakery
BRAND STORY
CEG Bakery is a Black-owned, sister-run patisserie in Atlanta blending the elegance of French technique with the warmth of Southern hospitality. From cookies to cream puffs, every creation is handmade with local, seasonal ingredients — offering indulgence for life’s big moments, little moments, and every reason in between. Their tagline says it all: “May Dessert Be With You.”
My role: Creative Direction, Brand Manager, and Strategist
We’d like to partner with CEG Bakery to elevate and reimagine their brand identity — one that celebrates the elegance of Parisian patisserie while honoring the warmth and charm of Southern hospitality.
Develop a refined brand identity system that blends French sophistication with Atlanta roots.
Create a visual identity toolkit (colors, typography, iconography, patterns) that feels timeless yet modern.
Establish a consistent brand voice that is playful, comforting, and story-driven — true to “May Dessert Be With You.”
Design packaging, social media templates, and campaign visuals that showcase their one-of-a-kind desserts and deepen emotional connections with their community.
Position CEG Bakery as not just a place for pastries, but as a cultural destination in Atlanta where every reason is a reason for dessert.
