EXPRESSO ON THE GEAUX
The Ask: Create a portable, caffeinated cocktail that speaks to busy, style conscious consumers who want indulgence without slowing down.
Insight: People are constantly on the move, but don’t want to sacrifice flavor or sophistication this is where coffee culture meets cocktail culture.
The Big Idea: “Energy with elegance.” A brand that turns a pick-me-up into a polished lifestyle accessory.
Expresso on the Geaux – A Bold Take on Espresso Martini Beer
Execution:
Sleek, metallic can design with bold typography.
Campaign visuals styled like ads: espresso foam + leather, gold tones, urban backdrops.
Tagline: “Savory. Sweet. On the Move.”
Impact: A portable luxury that blurs the line between function (energy) and indulgence (cocktail).
