Worn by Icons, Woven with Legacy

This is a visual narrative rooted in the evolving legacy of Hermès, seen through the distinct cultural and aesthetic impact of Thierry Hermès, Grace Kelly, Jane Birkin, and Emile Hermes. Each figure informs a different layer of the brand’s identity: craftsmanship, elegance, rebellion, and conceptual minimalism. The art direction balances historical richness with editorial restraint, using intentional typography, elevated textures, and negative space to evoke both tradition and tension. It’s not just about looking back, it’s about reinterpreting legacy through a modern lens.