Paris, France
Hermes
The Ask: Create a storytelling deck inspired by Hermès heritage.
Insight: Hermès is synonymous with luxury craft, Didot typography, and timeless design.
The Big Idea: “Heritage in Your Hand.” Each card tells the story of a house and its influence.
Execution:
Diamond suit: Hermès history + Didot typeface study.
Card design mixing archival fashion imagery + pop art textures.
Colors: burnt orange, jewel tones, luxe metallics.
Impact: A collectible that bridges fashion history with design storytelling.
Crafting Legacy Through Every Stitch and Serif.
Worn by Icons, Woven with Legacy
This is a visual narrative rooted in the evolving legacy of Hermès, seen through the distinct cultural and aesthetic impact of Thierry Hermès, Grace Kelly, Jane Birkin, and Emile Hermes. Each figure informs a different layer of the brand’s identity: craftsmanship, elegance, rebellion, and conceptual minimalism. The art direction balances historical richness with editorial restraint, using intentional typography, elevated textures, and negative space to evoke both tradition and tension. It’s not just about looking back, it’s about reinterpreting legacy through a modern lens.